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BOYS WILL SUPPORT BOYS

 'MAN UP' TWO WORDS THAT LAST A LIFETIME. 

BACKGROUND:

During my time at D&AD New Blood Academy we had the opportunity to work on a design led brief from DesignBridge. We were given different topics to choose from. My team chose the topic of Male suicide. 

According to a BBC future article by Helene Schumacher; many societies have encouraged men to be “strong” and not admit they’re struggling. It often starts in childhood. “We tell boys that 'boys don't cry',” says Colman O’Driscoll, former executive director of operations and development at Lifeline, an Australian charity providing 24-hour crisis support and suicide prevention services. “We condition boys from a very young age to not express emotion, because to express emotion is to be 'weak'.”

 

SOLUTION:

Boys Will Support Boys is a charity that reaches out to young inner-city boys in schools or through representatives in the neighbourhood. They create a safe space for young boys to open up to each other about their emotional struggles.

Boys will support boys Is here to make sure that boys will be who they were meant to be. To make sure that ‘man up’ means to be strong. To be able to deal with your emotions. To be able to talk when you’re feeling low.

MOODBOARDS

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DESIGN TOOLKIT

POSTERs

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CARDS

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A card exercise for the support groups. Where the aim is to get the boys talking and opening up with basic questions, then more emotionally challenging ones.

t-sHIRTs

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sOCIAL MEDIA

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