FLASH

 UNTOUCHABLE CLEANING. 

INSIGHT:

Flash has been specially developed to give you a great cleaning & shine result on your floors and other surfaces. Often after cleaning, one feels proud of their new-found freshness and can even try to avoid ruining what has been cleaning.

SOLUTION:

We exaggerated the concept of what it means to avoid touching your surface after cleaning by illustrating the lengths one can go in their household to keep it clean. 

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FLASH PR STUNT

Flash would sponsor a long jump resembling kitchen tiles in different areas of cities. Upon completion of participation, one would get a small flash bottle as a reward. Flash will also sponsor a playground with ‘the floor is lava’ inspired obstacles so people would avoid touching the floor (monkey bars, stepping stones, etc.) to support the campaigns main idea of how using Flash product keeps floors so clean you won’t want to touch it.