NOMO.co is a nomadic startup community arts company that sells travel photography, books and organises art/dance creative projects. The idea is to encourage creativity and build community whilst you are travelling. The brand is about being Nomadic, artistic and part of a community but didn't have the brand identity to match.
Designing the brand identity that is nomadic, rustic, but minimal.
Design elements such as the flag on the sub mark, the mountains and the river also refer to being nomadic and different locations. To show the artistic side of the brand I chose illustrative elements which also give a rustic feel.
The logo is designed to look like a stamp to resemble postcards which relate to travel and the nomadic theme of the brand.
The colours are chosen were to give the brand a rustic, humble and casual feel also linking to travel and being a nomad.
To give the brand a modern and minimalistic feel I chose Helvetica Neue condensed and Open sans. Both fonts are minimal and clean but also casual which ties into the nomadic theme.