YEO VALLEY MILK

 STRENGTHENS KIDS TEETH WITH VITAMIN D. 

BACKGROUND:

Encouraging parents to buy Yeo Valley Milk because it will help their kids' teeth grow healthy stronger.

SOLUTION:

Introducing 'Mimi and her Ginormous Gnashers', a comic book character that Yeo Valley will launch to encourage parents to buy their organic milk. Mimi will be the face of Yeo Valley Milk and show kids and parents that drinking milk will help your teeth grow big and strong like Mimi's.

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BRANDING

Mimi will be made part of the Yeo Valley brand by placing her on the logo. The Mimi and her Ginormous Gnashers comic strip will be on the inside of the labels. When you take the label off there is a story about Mimi and her adventures.

SNAPCHAT FILTER

Promoting Yeo Valley Milk and Mimi through Snapchat. A filter that instantly gives you ‘Ginormous Gnashers’ when you smile. The filter imitates your smile showing you what you would actually look like with Mimi’s teeth.

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